Trial by Error started as a general idea from the start of the founder's first interaction design course where it was stressed to have good UI/UX in a website. The founder,
Aroya Blue, thought to herself what it would look like if a website was made the intention to be purposefully bad. While this idea didn't get off the ground immediately, it did come back after a couple of years when she was made to create a service that tackles a problem faced by many.
With the rise of subscription services, features blocked by paywalls and the constant barrage of advertising, it was made aware that bad web design wasn't the only issue that needed to be addressed. And with that, the foundation of Trial by Error came into creation.